Monday, November 24, 2008

Are You Ready For "Capitals RED TV"?

Via SBJ:

"Buoyed by an expanded season-ticket base and rising TV ratings, the Washington Capitals are looking to expand their fan base by launching the team’s first original television show.

"The 32-minute show, which will air over 20 weeks on Comcast Sports Net, will offer an off-the-ice look at players, coaches and fans affiliated with the team. The team plans to call it either 'Caps All Access Monday' or 'Capitals RED TV.'

...

"Each episode will feature eight or more segments, and the Capitals plan to recycle those segments online and during games at the Verizon Center. [Capitals’ chief marketing officer Tim] McDermott hopes distributing the programming across a variety of platforms helps sales by giving partners ownership over slices of content that reach a wider audience than a half-hour TV show."

6 comments:

Whale4ever said...

"RED TV"? Bit of a communist tone to that one...

tim :) said...

Hah, yeah RED TV does sound a bit communist.

I for one am surprised, in a good way. The coverage this team gets considering its success and following is supremely underwhelming. Generally it's just the same 5 sentences recycled throughout airings of "SportsNite."

Comcast could use a new show too.

b.orr4 said...

Better Red than dead, that's what I say. You know you've made it bigtime when the Caps get a dedicated show just like the other "Red" team in town. (of course, the "other" team does have about 30 dedicated shows a week, but still..)

Joe said...

Well with all the freakin coverage the Redskins get, the Capitals deserve at LEAST one show on CSN.

Sombrero Guy said...

Why yes, I am indeed ready for Capitals Red TV

Anonymous said...

Would I be able to catch this outside of the DC area?